Video is one of the most useful and powerful online tools to get you and your story seen + heard. It’s a HUGE topic and I will cover only a few things – AND mostly just the things that concern folks like you who care about kickassery and meaningful connection. You can either watch the video above or read the text version below.

Let’s begin!

so.. WHY Vlog?

1. It is a way to find your TRIBE

If you care about community and connection, this is a way to grow that.

This is how I personally grew to enjoy making videos because it sparked genuine interactions and conversations with people who shared similar interests/passions. Some of the people I vlogged with 5 years ago are still friends and sources of inspiration for me today.

Vlogging doesn’t guarantee you an immediate following or ‘connection’ but it is a good starting point and a powerful supplement to other ways you’re already connected via social media or blogging.

2. It is the Fastest and most Personal way to Connect

1 minute of video is equivalent to 1.8 million words! Video has infinite ways to be expressed visually and through sound. However, that isn’t as important as it being a tool to connect in a personal way.

Your work can ‘speak for itself’ but there’s no substitute to you speaking with your unique voice/personality in front of the camera. The internet is a busy online space and this is one way to humanize the crazy amount of noise/information online.

3. It challenges you to be your BEST

Being on video, on public, is daunting for most people and especially if you care about creating EPIC sh*t. Creating a community or making a connection means standing up for something – whether it’s for better art or a better way to live or a different way of thinking, it takes BIG courage to speak up and express what you love. **eeep**

BUT it can also be the best thing you can do to get you UP and alive and blazing. Because standing up for something also means BEING that thing you stand up for. Who can forget Ghandi’s “Be the change.”? And we all want more of that goodness in our lives don’t we? 😉

so… HOW do we go about Vlogging?

Basic Guidelines:

1. Talk about what you know and care about

Pick a topic/subject you already know something about and highlight those bits you care about the most.

Why? Because a good video of you is when you’re in the ZONE and flowing with your communication like you do, perhaps, when around your friends or colleagues. A simple formula is to simply discuss what you care about, something that activates you and those glorious feelings – and then have something to say about it. Good things to talk about are things that inspire, educate, or entertain – and all of that varies depending on who you’re talking to, which brings us to the next point.

2. Identify Your Audience (and talk to them)

Don’t you love it when you listen to a speaker and feel like he/she is speaking directly to you?

Who are you talking to? It is easy to feel like we’re talking to ourselves when we speak in front of the camera. Thinking about who might be listening on the other side of the screen can radically change your communication.

You want to connect with real people (yes the internet is frequented by living humans alongside bots and trolls, alive too). When you decide who it is you want to speak with – and be very specific – you start to talk in a way that is personal and natural, just the same way you talk differently with different people (your parents, friends, boss, etc.).

3. Be Clear

“The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”

— Sydney J. Harris

It goes without saying that the point of saying something is to (hopefully) be understood. One of the best ways to to do that is to follow items #1 and #2 above and then to finally prepare what you have to say before shooting your video.

Having a few points in mind or, better yet, a clear objective will not only help you speak with more clarity but also make good use of time.

Do what is most effective for you – make a list, write down a short outline. This will save you from spending too much time shooting and editing and also lessen the time it takes for you to communicate the essence of your story/message.

And when that’s all covered, go ahead and RUN WILD!

So there you have it. I hope you enjoyed this as much as I did making it!

All that aside, I’d love to know – what are you struggling with creatively? How do you get in the zone?

Wishing you wild adventures,

Kat xo